The Dental Marketing System Built by the Industry's Top Operator.
DrDDS Marketing Systems installs the R7 Dental System — a self-monitoring, AI-driven revenue machine purpose-built for dental practices and DSOs. 20 years. 27 platforms. 15,000+ practices. Zero guesswork.
Select your path
20 Years. One Industry. Undeniable Results.
The R7 Dental System — Full Walkthrough
Watch how the R7 Dental System turns a stagnant practice into a self-running patient acquisition machine.
We Built & Tested 27 Dental Platforms So Your Practice Doesn't Have To.
Most dental marketing agencies sell you a software setup they've never actually operated. Travis Rodgers has personally built, deployed, and battle-tested 27 different dental software platforms across 15,000+ practices. The R7 Dental System is what survived — the proven infrastructure that actually works.
7 Autonomous Engines. One Dental Growth Machine.
One integrated system. Seven autonomous engines. Zero manual follow-up. Built exclusively for dental.
Reputation Engine
Build and protect your 5-star presence across Google, Facebook, Healthgrades, and 40+ platforms automatically.
Reach Engine
AI-powered new patient acquisition. 6-Signal Scoring qualifies every prospect — only high-intent leads enter your funnel.
Referral Engine
Turn happy patients and referring doctors into your best sales team. Automated referral programs that generate warm, pre-sold leads.
Reactivation Engine
Re-engage dormant patients in 12–24 months with De-Risk sequences. Not spam blasts — intelligent, personalized reactivation.
Retention Engine
Reduce patient attrition with automated recall, birthday sequences, treatment follow-up, and loyalty touchpoints.
Revenue Engine
Convert leads into booked appointments with automated follow-up sequences. Every dollar tracked, every appointment attributed.
Reporting Engine
Real-time dashboards and weekly ROI audits every Monday morning. Know your numbers, know your next move.
Deep-dive into every engine and see exactly what gets installed in your practice.
Explore the SystemThree Options. Only One Builds a System.
| Feature | Generic Agency | DIY Software | DrDDS R7 System ✓ |
|---|---|---|---|
| Dental-specific expertise | ❌ Generic | ❌ Generic | ✓ 20+ years dental only |
| System vs. service | Retainer, no system | You figure it out | ✓ Self-running revenue machine |
| Lead quality | Blast everyone | You guess | ✓ 6-Signal AI Scorer |
| Deliverability protection | Burns your domain | You get blacklisted | ✓ Guardian monitors daily |
| Follow-up | Annoying bots | Manual & exhausting | ✓ De-Risk sequences |
| DSO scalability | ❌ Not built for it | ❌ Not built for it | ✓ Scales to 30+ locations |
| Reporting | Monthly PDF | None | ✓ Live dashboard + weekly audit |
Built for Healthcare. Compliant by Design.
Every system, every touchpoint, every communication channel is architected to meet the standards dental practices and DSOs require.
HIPAA Compliant
Every data touchpoint, communication channel, and storage system is architected to HIPAA standards. Patient data is never stored in marketing systems — only de-identified engagement data is processed.
- Zero PHI stored in marketing stack
- BAA available for enterprise clients
- Data minimization by design
Regulatory Compliant
All patient communication sequences — email, SMS, and voicemail — are built to CAN-SPAM and TCPA standards. Every message includes proper opt-out mechanisms and consent-based delivery.
- CAN-SPAM compliant email sequences
- TCPA-compliant SMS & voicemail drops
- Consent-based opt-in architecture
Dentist-Endorsed
The R7 framework was built with input from practicing dentists who experienced every one of these failure points firsthand. Not theory — tested reality. Runs on GoHighLevel's SOC 2 Type II infrastructure.
- Built by a 20-year dental operator
- GoHighLevel SOC 2 infrastructure
- Tested across 15,000+ practices
Need a Business Associate Agreement for your DSO or group practice? Contact Travis directly — BAA provided at no additional cost for qualifying engagements.
What the Dental Industry Says
From solo practitioners to DSO operators — the results speak for themselves.
“Travis Rodgers is the #1 Entrepreneur in the Dental Industry. I have watched him build systems and technology that power more dental practices than anyone I know. He is the real deal.”
“Working with Travis Rodgers and the DVC group, we had a strong product but lacked the account positioning and systems needed to scale. Travis has provided invaluable insight and worked tirelessly to create an environment of success and beyond goals. He is invaluable to our team and within dental.”
“Travis is every bit as advertised. His knowledge is fantastic, his deep connections in the dental industry surpassed my expectations. Highest recommendation.”
“There is a superstar who constantly enhances and increases his network. I watched him grow into a pro who knows how to manage a cycle and communicate so that progress is felt. His offering is the only choice.”
“My good friend and executive coach Travis Rodgers. Over the last 20 years he's built systems and technology that actually power more dental practices than anyone I know.”
“Travis is a superstar at connecting and networking. His deep understanding of the industry, positioning, and systems needed to scale is unmatched. I've personally referred many colleagues to him.”
“I worked with Travis for 21 years. He consistently set the bar in the industry and was the top producer in his group. He's an extraordinary entrepreneur and was also a top-notch advisor.”
“Travis has a rare combination of deep dental industry knowledge and real marketing systems expertise. The R7 framework is unlike anything I've seen — it actually runs itself.”
“Travis built something the dental industry desperately needed — a system that works without you having to babysit it. We saw results in the first 30 days.”
“Travis Rodgers is the #1 Entrepreneur in the Dental Industry. I have watched him build systems and technology that power more dental practices than anyone I know. He is the real deal.”
“Working with Travis Rodgers and the DVC group, we had a strong product but lacked the account positioning and systems needed to scale. Travis has provided invaluable insight and worked tirelessly to create an environment of success and beyond goals. He is invaluable to our team and within dental.”
“Travis is every bit as advertised. His knowledge is fantastic, his deep connections in the dental industry surpassed my expectations. Highest recommendation.”
“There is a superstar who constantly enhances and increases his network. I watched him grow into a pro who knows how to manage a cycle and communicate so that progress is felt. His offering is the only choice.”
“My good friend and executive coach Travis Rodgers. Over the last 20 years he's built systems and technology that actually power more dental practices than anyone I know.”
“Travis is a superstar at connecting and networking. His deep understanding of the industry, positioning, and systems needed to scale is unmatched. I've personally referred many colleagues to him.”
“I worked with Travis for 21 years. He consistently set the bar in the industry and was the top producer in his group. He's an extraordinary entrepreneur and was also a top-notch advisor.”
“Travis has a rare combination of deep dental industry knowledge and real marketing systems expertise. The R7 framework is unlike anything I've seen — it actually runs itself.”
“Travis built something the dental industry desperately needed — a system that works without you having to babysit it. We saw results in the first 30 days.”
Choose Your Growth Path
Both plans include a free R7 Dental Diagnostic. We only take on clients where we can see a clear path to ROI.
The complete R7 Dental System for solo and small group practices ready to dominate their local market.
- Full R7 Dental System deployment
- 4 hours/month with Travis Rodgers
- New patient acquisition campaigns
- Automated reputation management
- Patient reactivation sequences
- GHL dental snapshot (500+ hrs saved)
- Monthly ROI reporting dashboard
- Email deliverability protection
- 3-month minimum commitment
- Money-back guarantee
Enterprise-grade dental marketing infrastructure built for DSOs scaling from 3 to 30+ locations.
- Everything in Solo Practice, plus:
- 8 hours/month with Travis Rodgers
- Multi-location R7 deployment
- DSO-specific acquisition strategy
- Location-level reporting & benchmarking
- Custom integration architecture
- Quarterly strategic review sessions
- Priority support & implementation
- Investor-grade growth dashboards
- Dedicated success manager
See What the R7 System Could Do for Your Practice
Adjust the sliders to match your current practice metrics and see your projected revenue uplift.
Start with a free R7 Dental Diagnostic — no commitment required. We identify your top 3 revenue leaks in 30 minutes.
15,000 Practices. One System. Zero Guesswork.
Start with a free R7 Dental Diagnostic. Travis reviews every application personally. Limited to 4 new engagements per month.